Our Story
Made for the long haul.
A Cassville veteran, a simple jar, and the look of wide open country.
Behind the jar
A real person
behind the jar.
Beef Tallow is sold by Joe Goade of Cassville, Missouri. Joe is a U.S. Army veteran who served with the 101st Airborne Division, and that is what the Veteran Owned mark on the label stands for.
Joe is based in Cassville, Missouri, where he also runs STS Outdoors Guns & Archery on Main Street in Cassville.
When you order, you are not talking to a warehouse. You call or text, Joe answers, and you get your jar. We will not dress it up with a made up family legend. What you see is what it is: tallow in a jar, a longhorn on the label, and a veteran who will answer your questions.
Meet the Original
Straightforward by design
Keep the wonder.
Lose the fuss.
A simple skin care staple and straight answers from the man who sells it.
Get in Touch